Privacy Policy

At Lawn Master Idaho, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you use our services or visit our website.

1. Information We Collect

1.1 Information You Provide

When you subscribe to our services or contact us, we may collect:

• Name and contact information (address, phone number, email)
• Property information (service address, gate codes, special instructions)
• Payment information (credit card details processed securely through our payment processor)
• Communication preferences
• Any information you include in messages to us

1.2 Information Collected Automatically

When you visit our website, we may automatically collect:

• IP address and browser type
• Pages visited and time spent on site
• Referring website or source
• Device information

2. How We Use Your Information

We use your information to:

• Provide and schedule lawn care services
• Process payments and manage your account
• Communicate about services, appointments, and updates
• Respond to inquiries and provide customer support
• Send service reminders and notifications
• Improve our services and website
• Comply with legal obligations

3. Information Sharing

We do not sell your personal information. We may share your information with:

• Service Providers: Third parties who help us operate our business (detailed below)
• Our Team: Crew members who need service address and special instructions to perform services
• Legal Requirements: When required by law or to protect our rights

3.1 Categories of Service Providers

We work with the following categories of service providers who may process your personal information on our behalf:

• Payment Processing: We use Stripe to securely process credit card payments. Stripe is PCI-DSS compliant and processes your payment information according to their privacy policy.
• Email Communications: We use email service providers to send service confirmations, reminders, and account notifications.
• SMS/Text Messaging: We use text messaging platforms to send appointment reminders and service updates.
• Cloud Hosting: Our website and customer data are hosted on secure cloud infrastructure providers.
• Analytics: We use website analytics tools to understand how visitors use our site and improve our services. These tools may collect anonymized usage data.
• Customer Relationship Management: We use CRM software to manage customer accounts, service history, and communications.
• Scheduling Software: We use scheduling tools to manage service appointments and crew assignments.

All service providers are contractually obligated to use your information only for the purposes of providing services to us and to maintain appropriate security measures.

4. Data Security

We implement appropriate security measures to protect your personal information. Payment information is processed through secure, PCI-compliant payment processors. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

5. Your Rights and Choices

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information (subject to legal retention requirements)
• Opt out of marketing communications
• Cancel your subscription at any time

To exercise these rights, contact us at [email protected] or (208) 504-0843.

6. Cookies and Tracking

Our website may use cookies and similar technologies to improve your experience and analyze site usage. You can control cookies through your browser settings. Disabling cookies may affect website functionality.

7. SMS/Text Message Communications

By providing your phone number and opting in to receive text messages from Lawn Master Idaho, you consent to receive SMS/text messages related to your service. This section describes our text messaging practices.

7.1 Types of Messages

We may send you text messages for:

• Service appointment confirmations and reminders
• Crew arrival notifications
• Service completion updates
• Weather-related schedule changes
• Account and billing notifications
• Promotional offers (if you have opted in to marketing messages)

7.2 Message Frequency

Message frequency varies based on your service schedule and account activity. You can expect to receive approximately 2-8 service-related messages per month during the active service season. Marketing messages, if opted in, are limited to 2-4 per month.

7.3 Message and Data Rates

Message and data rates may apply. Your carrier's standard messaging rates will apply to any messages you send or receive. Lawn Master Idaho does not charge for text messages, but your mobile carrier may.

7.4 Opting Out

You may opt out of text messages at any time by:

• Replying STOP to any text message from us
• Calling us at (208) 504-0843
• Emailing us at [email protected]

After opting out, you will receive a confirmation message. Opting out of text messages will not affect your service or other communications (email, phone calls). You may opt back in at any time by contacting us or texting START to our number.

7.5 Consent Not Required for Service

Consent to receive text messages is not a condition of purchasing our services. You may decline text messaging and still subscribe to our lawn care services. Alternative communication methods (email, phone) are available.

7.6 Supported Carriers

Text messaging is supported by most major carriers including AT&T, Verizon, T-Mobile, Sprint, and others. Carriers are not liable for delayed or undelivered messages.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

9. Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal information from children. If we learn we have collected information from a child, we will delete it promptly.

10. Data Retention

We retain your personal information for as long as necessary to provide services and comply with legal obligations. The following retention periods apply:

10.1 Active Customers

While you are an active customer, we retain all information necessary to provide services, manage your account, and communicate with you.

10.2 After Service Cancellation

After you cancel services, we retain information as follows:

• Financial Records: 7 years (required for tax and accounting purposes)
• Service History: 3 years (for warranty claims and service disputes)
• Contact Information: 2 years (unless you request earlier deletion)
• Communication Records: 2 years (for dispute resolution)
• Marketing Preferences: Until you request removal from our marketing lists

10.3 Website Data

• Analytics Data: 26 months (anonymized/aggregated)
• Server Logs: 90 days
• Form Submissions (non-customers): 1 year

10.4 Requesting Deletion

You may request deletion of your personal information at any time by contacting us. We will delete your information unless we are required to retain it for legal, tax, or legitimate business purposes as described above.

11. Automated Systems and Decision-Making

We use certain automated systems to help operate our business efficiently. This section describes how we use automation and your rights regarding automated decision-making.

11.1 Automated Communications

We use automated systems to send:

• Service appointment confirmations and reminders
• Billing notifications and payment receipts
• Service completion notifications
• Weather-related schedule updates

These automated messages are triggered by events in our scheduling and billing systems and do not involve profiling or automated decision-making that significantly affects you.

11.2 Scheduling and Routing

We may use software tools to optimize crew scheduling and service routes. These tools help us provide efficient service but do not make decisions about your eligibility for services or pricing.

11.3 Your Rights Regarding Automated Decisions

We do not use fully automated decision-making for decisions that have legal or similarly significant effects on you (such as credit decisions or service eligibility). If you have concerns about any automated processes, you may contact us to request human review of any decision affecting your account.

12. Changes to This Policy

We may update this Privacy Policy periodically. Material changes will be communicated via email to current customers. The "Last Updated" date reflects the most recent revision.

13. Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us:

• Phone: (208) 504-0843
• Email: [email protected]
• Address: Boise, ID 83702

14. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). This section describes those rights and how to exercise them.

14.1 Categories of Personal Information Collected

In the preceding 12 months, we have collected the following categories of personal information:

• Identifiers: Name, email address, phone number, postal address
• Customer Records: Payment information, service history, account details
• Commercial Information: Services purchased, transaction history
• Internet Activity: Website browsing history, interactions with our site
• Geolocation Data: Service address location
• Professional Information: Property details relevant to service delivery

14.2 Categories of Third Parties

We may share personal information with the following categories of third parties:

• Payment processors (for billing)
• Cloud service providers (for data storage)
• Communication platforms (for service notifications)
• Analytics providers (for website improvement)
• Our service crews (limited to service address and instructions)

14.3 Your California Rights

As a California resident, you have the right to:

• Right to Know: Request disclosure of the personal information we collect, use, and share about you
• Right to Delete: Request deletion of your personal information, subject to certain exceptions
• Right to Correct: Request correction of inaccurate personal information
• Right to Opt-Out of Sale/Sharing: We do not sell or share personal information for cross-context behavioral advertising
• Right to Limit Use of Sensitive Personal Information: We only use sensitive personal information for purposes permitted by law
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

14.4 Do Not Sell or Share My Personal Information

Lawn Master Idaho does not sell your personal information to third parties for monetary consideration. We also do not "share" your personal information for cross-context behavioral advertising purposes as defined under the CPRA.

14.5 Submitting a Request

To exercise your California privacy rights, you may submit a verifiable consumer request by:

• Emailing us at [email protected] with the subject line "California Privacy Request"
• Calling us at (208) 504-0843

You may designate an authorized agent to make a request on your behalf. We will verify your identity (and your agent's authority) before responding to requests. We will respond to verifiable requests within 45 days as required by law.

14.6 Financial Incentives

We may offer promotional discounts to subscribers. These incentives are reasonably related to the value of your data to us, as they help us provide better service. Participation is voluntary and you may opt out at any time.

15. Additional State Privacy Rights

If you are a resident of the following states, you may have additional privacy rights under your state's comprehensive privacy law. These rights are similar to those described in the California section above.

15.1 Covered States

The following state privacy laws may apply to you:

• Delaware: Delaware Personal Data Privacy Act (effective January 1, 2025)
• Iowa: Iowa Consumer Data Protection Act (effective January 1, 2025)
• Nebraska: Nebraska Data Privacy Act (effective January 1, 2025)
• New Hampshire: New Hampshire Data Privacy Act (effective January 1, 2025)
• New Jersey: New Jersey Data Privacy Act (effective January 15, 2025)
• Colorado: Colorado Privacy Act (effective July 1, 2023)
• Connecticut: Connecticut Data Privacy Act (effective July 1, 2023)
• Virginia: Virginia Consumer Data Protection Act (effective January 1, 2023)
• Utah: Utah Consumer Privacy Act (effective December 31, 2023)
• Oregon: Oregon Consumer Privacy Act (effective July 1, 2024)
• Texas: Texas Data Privacy and Security Act (effective July 1, 2024)
• Montana: Montana Consumer Data Privacy Act (effective October 1, 2024)

15.2 Your Rights Under These Laws

Depending on your state, you generally have the right to:

• Access: Confirm whether we process your personal data and obtain a copy
• Correction: Request correction of inaccurate personal data (not available in Iowa)
• Deletion: Request deletion of your personal data
• Data Portability: Obtain your data in a portable, readily usable format
• Opt-Out: Opt out of targeted advertising, sale of personal data, and certain profiling activities

15.3 How to Exercise Your Rights

To exercise any of these rights, please contact us using the methods described in Section 13. We will verify your identity before processing your request and respond within the timeframe required by your state's law (typically 45 days, with possible extensions).

15.4 Appeals

If we decline to take action on your request, you have the right to appeal our decision. To appeal, please email us at [email protected] with the subject line "Privacy Request Appeal" within 30 days of receiving our response. We will respond to your appeal within the timeframe required by applicable law.